Think You Got a Good Deal? Beware the Decoy Effect
The decoy effect: how you are influenced to choose without really knowing it. Price is the most delicate element of the marketing mix, and much…
The decoy effect: how you are influenced to choose without really knowing it. Price is the most delicate element of the marketing mix, and much…
Let’s say you’re interviewing a new applicant for a job and you feel something is off. You can’t quite put your finger on it, but…
Dark energy is one of the greatest mysteries in science today. We know very little about it, other than it is invisible, it fills the…
On September 14, 2020, a new planet was added to the list of potentially habitable worlds in the Solar System: Venus. Phosphine, a toxic gas…
President Donald Trump’s announcement that he’d tested positive for COVID-19 was especially concerning because of his age. At 74 years old, Trump is solidly within…
With 74-year-old President Trump and 50-year-old first lady Melania Trump testing positive for the coronavirus, what are the best proven treatments for them and other…
Huge volcanic eruptions 233 million years ago pumped carbon dioxide, methane, and water vapor into the atmosphere. This series of violent explosions, on what we…
Let’s turn back the hands of time. Before extinction knocked dinosaurs off their pillar, before the “Great Dying” extinction wiped out 95% of all organisms…
Inhale through your nose and exhale through your mouth. It’s not just something you do in yoga class – breathing this way actually provides a…
After sustained declines in the number of COVID-19 cases over recent months, restrictions are starting to ease across the United States. Numbers of new cases…
In the past weeks, there have been reports of tear gas being used to control crowds protesting the death of George Floyd, so questions have…
In January, SpaceX became the operator of the world’s largest active satellite constellation. As of the end of January, the company had 242 satellites orbiting…
Scientific research is based on the relationship between the reality of nature, as it is observed, and a representation of this reality, formulated by a…
The big idea When some people become infected with the coronavirus, they only develop mild or undetectable cases of COVID-19. Others suffer severe symptoms, fighting…
Statistics is a useful tool for understanding the patterns in the world around us. But our intuition often lets us down when it comes to…
Ivermectin Is Being Tested as a Possible Treatment for COVID-19, But That’s No Reason to Buy It Researchers testing the head lice drug Ivermectin as…
1. Is herd immunity a good strategy? Herd immunity is not part of the Australian strategy for controlling the outbreak. On social media there are…
The big idea: It’s the enduring media image of infectious disease outbreaks, including the current coronavirus outbreak from Wuhan, China: people in public spaces with…