The Decoy Effect: What It Is and How to Make It Work for You
Every retailer is interested in increasing their turnover or maximizing the sales of a particular product at some point or other, and one way of…
Every retailer is interested in increasing their turnover or maximizing the sales of a particular product at some point or other, and one way of…
Picture this: you’re going to the office and you stop at your regular coffee shop on the way. You pick up your usual large mocha…
The end of the month is here again and, with it, the credit card bill. It’s higher than you thought it would be, and you…
What is it? The endowment effect describes our tendency to overvalue the goods in our endowment — our possessions — just because they are ours….
Social science researchers at the University of Tübingen develops a statistical method for separating different levels of influence. In the subjects of science and technology,…
Some people succeed at flirting more often than others. Plenty of people are obviously more attractive than the rest of us, but it also seems…
Many times throughout your life, you will find yourself asking the question, “Should I do something about this?” Almost as many times, you will find…
If you are not an extrovert or introvert, you could be an ambivert. Ambiverts fall somewhere in the middle of the personality spectrum. They’re neither…
In a new book, an MIT scholar examines how game-theory logic underpins many of our decisions that seem odd and irrational. Why do people wear…
Many of us — in the West, at least — seem to suffer from what psychologists call the “Unhealthy = Tasty Intuition”: we subconsciously assume…
Researchers from Penn, Inserm, and elsewhere observed that the number of grooming partners an individual animal had predicted the size of brain areas associated with…
Children differ dramatically from adults in their moral views on animals, new research shows. University of Exeter researchers asked children aged 9-11 about the moral…
These neurons, located in the brain’s striatum, appear to help with decision-making that requires evaluating risks and benefits. When we make complex decisions, we have…
A team led by scientists at the University of Washington and special agents with the U.S. Department of Homeland Security has used genetic testing of…
Play amongst adult howler monkeys increases during competitive foraging. New research has discovered that adult howler monkeys use play to avoid conflict and reduce group…
Study uses social media to measure how much sentiment has been affected by the COVID-19 crisis, worldwide. The COVID-19 pandemic has been depressing, demoralizing, and…
The most boring person in the world has been revealed by University of Essex research — and it is a religious data entry worker, who…
A leading ecologist from the University of St Andrews calls for coordinated action to investigate the environmental impacts of humanity’s emergence from the COVID-19 pandemic….