The Rhyme-as-Reason Effect: Why We Find Reason in Rhyme, Time After Time
Over the years, marketers, campaigners, and politicians have successfully used rhyming slogans as a tool to persuade people that their product, idea, or candidate is…
Over the years, marketers, campaigners, and politicians have successfully used rhyming slogans as a tool to persuade people that their product, idea, or candidate is…
When the asteroid now known as the Chicxulub impactor fell from outer space and slammed into the Earth 66 million years ago, cockroaches were there….
A new computer model uses publicly available data to predict crime accurately in eight cities in the U.S., while revealing increased police response in wealthy…
Just the mere thought of barbecue’s smoky scents and intoxicating flavors is enough to get most mouths watering. Summer is here, and for many people…
Thriving in a Series of Sudden Global Chills That Killed Competitors Many of us are familiar with the popular theory of how the dinosaurs died…
The addition of denitrifying bacteria to recycled coarse aggregate concrete can significantly improve its freeze-thaw resistance Concrete is one of the most frequently used construction…
An international group of geneticists and archaeologists has discovered that the ancestry of dogs can be traced to at least two populations of ancient wolves….
A CSIC research team found that wax worm saliva contains enzymes that can initiate polyethylene degradation in a short period of time A CSIC research…
How good are people at finding optimal solutions to complex problems? New research finds that people may not be as capable as generally assumed. Who…
Climate change is making plants more susceptible to disease. New research could help them fight back. When heat waves strike, they don’t just take a…
The research was conducted by a team of neuroscientists from Tulane and Tufts universities. Experiencing a frightening event is likely something you’ll never forget. But…
The earth doesn’t give up its ancient secrets easily – not even in the “Cradle of Humankind” in South Africa, where a wealth of fossils…
Artificial photosynthesis is being developed by researchers to help make food production more energy-efficient on Earth, and maybe one day on Mars. For millions of…
A modeling study suggests that the muffled environment in utero primes the brain’s ability to interpret some types of sound. Inside the womb, fetuses can…
A new study shows that yeast, an abundant waste product from breweries, can filter out even trace amounts of lead. Inactive yeast could be effective…
Startup company has developed an optical milk scanner based on materials-sensing technology that dairy farmers can use to measure the health of their cows. Around…
Scientists demonstrate that they can control the properties of lab-grown plant material, which could enable the production of wood products with little waste. Because of…
A recent study demonstrates that genes may predict how well people respond to treatments for arthritis. According to a new study from the Queen Mary…