Why Do We Find It So Hard To Resist Treats Like Chocolate Bars? Scientists Discover Sweets Change Our Brain

Eating Chocolate

Regular consumption of high-fat and high-sugar foods rewires the brain to subconsciously prefer these unhealthy options due to changes in the brain’s dopaminergic system responsible for motivation and reward.

Why do we find it so hard to resist chocolate bars and similar treats?

Why is it so hard to resist chocolate bars, chips, and fries while shopping at the supermarket? According to researchers at the Max Planck Institute for Metabolism Research in Cologne and Yale University, consuming foods high in fat and sugar can actually alter our brains. Regular consumption, even in small amounts, trains the brain to crave these foods in the future.

Why do we like unhealthy and fattening foods so much? How does this preference develop in the brain? “Our tendency to eat high-fat and high-sugar foods, the so-called Western diet, could be innate or develop as a result of being overweight. But we think that the brain learns this preference,” explains Sharmili Edwin Thanarajah, lead author of the study.

To test this hypothesis, the researchers gave one group of volunteers a small pudding containing a lot of fat and sugar per day for eight weeks in addition to their normal diet. The other group received a pudding that contained the same number of calories but less fat. The volunteer’s brain activity was measured before and during the eight weeks.

Our brain unconsciously learns to prefer high-fat snacks

The brain’s response to high-fat and high-sugar foods was greatly increased in the group that ate the high-sugar and high-fat pudding after eight weeks. This particularly activated the dopaminergic system, the region in the brain responsible for motivation and reward. “Our measurements of brain activity showed that the brain rewires itself through the consumption of chips and co. It subconsciously learns to prefer rewarding food. Through these changes in the brain, we will unconsciously always prefer the foods that contain a lot of fat and sugar,” explains Marc Tittgemeyer, who led the study.

During the study period, the test persons did not gain more weight than the test persons in the control group and their blood values, such as blood sugar or cholesterol, did not change either. However, the researchers assume that the preference for sugary foods will continue after the end of the study. “New connections are made in the brain, and they don’t dissolve so quickly. After all, the whole point of learning is that once you learn something, you don’t forget it so quickly,” explains Marc Tittgemeyer.

Reference: “Habitual daily intake of a sweet and fatty snack modulates reward processing in humans” by Sharmili Edwin Thanarajah, Alexandra G. DiFeliceantonio, Kerstin Albus, Bojana Kuzmanovic, Lionel Rigoux, Sandra Iglesias, Ruth Hanßen, Marc Schlamann, Oliver A. Cornely, Jens C. Brüning, Marc Tittgemeyer and Dana M. Small, 22 March 2023, Cell Metabolism.
DOI: 10.1016/j.cmet.2023.02.015

1 Comment on "Why Do We Find It So Hard To Resist Treats Like Chocolate Bars? Scientists Discover Sweets Change Our Brain"

  1. The brain runs on glucose so naturally it wants that.

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